Elements of a Good Design by Carla Ballatan
So you’re aspiring to create designs for companies advertising
their crafts online? Hold on! Before chasing after your dream of
being a ‘great’ and ‘well-known’ graphic designer…Let’s go over the
many names and title that associates with graphic designer and
resolve finally who a designer is and what are the elements of
design you need to learn.
According to an article, Chuck’s views on design, writing and
marketing at www.ideabook.com/viewa.htm the author narrates that
he’s already into his twenty something years in the graphic design
business. Considering his long experience, Chuck’s been called art
director, commercial artist, graphic designer, desktop publisher and
graphic artist.
Impressed with the wide selection of titles? Let’s get on with the
definitions, though. Graphic designer is defined by the Graphic
Artist’s Guild as “visual problem solver”, the graphic artist is a
“visual artist working in a commercial area”, and the art director
is someone responsible for supervising the “quality and character if
visual work.” Don’t be led to believe that the definitions tell what
the work is all about.
Among the various definitions, that of the creative director’s,
“whose responsibilities may include overall supervision of all
aspects of the character and quality of the (advertising) agency’s
work for its client” came close to what Chuck thinks a designer
should really be…
Now, if you are undaunted by the close-definition and is really keen
on being a graphic designer, you should know that design is a
communication art. There are basic elements for creating good
designs in order to perfect this art.
The following are the elements of design that serve as standards in
achieving high quality and successful designs:
1.“Design is more than meets the eye.” Always keep in mind that
design is also communicating an idea as well as giving visual
delight and entertainment. It is actually a blend of both so that it
becomes a well-designed message. Anything less and you will not have
a design.
2.“Design is about communicating benefits” – your design must
incorporate marketing messages that focus on what benefits your
prospective customers might get in responding to your handiwork.
3.“Design is not about designers” – Design will never be effective
if it’s made to stir up the designer’s ego. You must create designs
that your clients need and not design that’ll make you look good in
your portfolio
4.“Design is not an ocean, it’s a fishbowl” – Be very particular and
appropriate about your designs and that would depend on the client
needing them. Be careful about the principles you apply on either
designing techniques or marketing ideas. Be aware that these two may
not always be interchangeable.
5.“Design is creating something you believe in” – Don’t let a poor
product be killed immediately because of great advertisement
designs. Stick to your values and principles in accepting projects
from clients, in order to manipulate your ad design to the best of
your client’s advantage, you, must first know and have faith on your
client and their products.
About the Author
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